World Consumer Rights Day raises global awareness about the rights and needs of consumers every year on March 15th. It’s also a day to demand that the rights of consumers are respected and protected. It also emphasizes responsible and sustainable consumption. A fundamental effect of overconsumption is a reduction in the planet's carrying capacity. Excessive unsustainable consumption will exceed the long-term carrying capacity of its environment (ecological overshoot) and subsequent resource depletion, environmental degradation and reduced ecosystem health. In 2020 multinational team of scientists published a study, saying that overconsumption is the biggest threat to sustainability. According to the study, a drastic lifestyle change is necessary for solving the ecological crisis.